Apr 28, 2024  
2016-2017 Academic Catalog 
    
2016-2017 Academic Catalog [ARCHIVED CATALOG]

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MM 1003 - Principles of Marketing


Credits: 3
This course includes the topics of fundamental functions performed in marketing, including various methods, agencies, and factors responsible for the execution of these functions. It also covers marketing methods, policies, and problems of manufacturers, jobbers, wholesalers and retailers, channels of distribution, price policies, competition, marketing analysis, and sales promotion. Prerequisite(s): MKTG 2003 Principles of Marketing (ACTS Department/Number/Title - MKTG 2003 Principles of Marketing)



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