Apr 19, 2024  
2020-2021 Academic Catalog 
    
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2020-2021 Academic Catalog [ARCHIVED CATALOG]

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MM 2113 - Professional Selling and Advertising

Credits: 3
This course is specifically designed to teach the tools of professional selling and advertising methods to students. Students will learn successful sales techniques for retail and non-retail customers. Students will also learn to develop an advertising program for products and services and the appropriate medium to use. Lecture 3 hours per week. Prerequisite(s): MM 1203  and MM 1303  


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